Dear colleagues, we are very pleased to inform you about our session on “Multifactorial Survey Experiments: Factorial Surveys, Choice Experiments, and Conjoint Analysis” at the 6th Conference of the European Survey Research Association (ESRA) in Reykjavik, 13-17 July 2015. We are interested in methodological research on the design of factorial surveys, choice experiments or conjoint analyses, sampling techniques to select the experimental treatments, analysis strategies. Topics could be: 1) Design of questionnaire: How to present vignettes to respondents? What kind of answering scale provides most valid results? How to prevent order effects? How do respondents cope with the information provided on vignettes or choice sets? How does the mode of the interview (PAPI, CAPI, etc.) influence response behavior? 2) Sampling techniques: What are the benefits and drawbacks of fractional versus random sampling? How do sampling techniques like blocking by respondent strata and interviewers influence efficiency of estimates? 3) Analysis techniques and validity: Which models provide unbiased estimates? How to address possible censoring of responses? Respondents’ idiosyncrasies? When to use multilevel analysis and how to validate results? If you are currently working on one of these or related topics we cordially invite you to submit an abstract online by 15 January 2015 via the conference webpage: http://www.europeansurveyresearch.org/conference. Please find the full CfP below. With kind regards Katrin Auspurg, Goethe University Frankfurt Carsten Sauer, Bielefeld University Peter Steiner, University of Wisconsin Madison ********* Call for Papers - Please submit proposals via the ESRA website: (http://www.europeansurveyresearch.org/conference; deadline: January 15th 2015) Multifactorial Survey Experiments: Factorial Surveys, Choice Experiments, and Conjoint Analysis Katrin Auspurg (Goethe University Frankfurt), Carsten Sauer (Bielefeld University), and Peter M. Steiner (University of Wisconsin Madison) There is a fast growing trend in the social sciences to combine the advantages of multifactorial experimental designs with surveys. Factorial surveys – often labelled as “vignettes studies” – have been used for more than 30 years to gather data on descriptions of hypothetical situations or objects to explore principles of judgment and decision making. Choice experiments help to explore respondents’ preferences and willingness to pay. In addition there is increasing use of conjoint analyses in sociology and political sciences. The experimental design provides a high internal validity, while the survey design enhances external validity. Computer assisted interviewing that allows implementing many different treatments have made these methods even more popular. Despite frequent use there are still many open questions concerning design features of multifactorial survey experiments that offer most reliable and valid results. We are interested in methodological research on the design of factorial surveys, choice experiments or conjoint analyses, sampling techniques to select the experimental treatments, analysis strategies. Topics could be: 1) Design of questionnaire: How to present the vignettes to the respondents? What kind of answering scale provides most valid results? How to prevent order effects? How do respondents cope with the information provided on vignettes or choice sets? How does the mode of the interview (PAPI, CAPI, etc.) influence response behavior? 2) Sampling techniques: What are the benefits and drawbacks of fractional versus random sampling? How do sampling techniques like blocking by respondent strata and interviewers influence efficiency of estimates? 3) Analysis techniques and validity: Which models provide unbiased estimates? How to address possible censoring of responses? Respondents’ idiosyncracies? When to use multilevel analyses and how to validate results? ********* -- Prof. Dr. Katrin Auspurg | Professur für Methoden der quantitativen empirischen Sozialforschung Goethe-Universität Frankfurt http://www.fb03.uni-frankfurt.de/49649199/kauspurg Büro 3G110 | PEG-Gebäude | Grüneburgplatz 1 | D-60323 Frankfurt am Main | Tel. +49 (0)69 798 36679 | Sekretariat: Frau Stübig: +49 (0)69 798 36637